The Force-Free Website System

The Ethical Pet Biz Website Kit

Finally launch a website you’re proud to share, confidently control yourself, and attract dream clients on repeat

Stop wasting hours on endless YouTube tutorials or sending potential clients to your socials. This system turns your website from a dusty business card into a working client magnet within 30 days.

(Only 6 pilot spots available with 50% discount)

Trusted by 160+ force-free pet professionals

You got into this to help pets and their owners. Not to become a full-time web designer

Instead of spending your days helping pets and their owners, you’re wasting your evenings behind a laptop. Trying to make your pages look half decent, endlessly tweaking and constantly worrying about breaking everything.

You stare at a blank screen wondering what to write, only to end up sending potential leads to your socials because you’re ashamed of your site.

And after all that hard work on your site, pet owners still end up choosing that trainer in your area using aversive methods

It’s nice to have ‘a’ site live, but you’re not sponsoring your hosting platform. Your site is supposed to do the work and bring in clients.

When it isn’t doing its job, pet parents, who are desperately searching for help, end up choosing the trainer down the road using aversive methods.

Not because they prefer those methods. But because the other website was simply easier to find, looked more convincing and said the right things.

You probably play it too safe with your messaging, while quick-fix trainers make bold promises

You refuse to be ‘salesy’ out of integrity, which I get. But being vague doesn’t protect your values; it just makes you forgettable. Clear marketing isn’t “selling out.” It’s the kindest thing you can do for pet parents looking for humane help.

That’s why I made it my mission to help ethical pet businesses transform their passive websites into one that makes pet owners say “shut up and take my money”.

You don't have to promise quick fixes to get clients

You just need a website that highlights the power of your modern methods, structures your offers strategically, and makes an unforgettable first impression.

"A client told me she was hesitating at first, but my website was the deciding factor that made her choose me"

I'm so proud of my site and get complimented on it regularly. A client told me she was hesitating at first, but my website was the deciding factor that made her choose me. Just do it! You won't regret it. It has been such a great investment for me.Margot - Indigo Hondenwelzijn

What if you could skip the trial & error and have a site live within the next month, that looks like it cost you at least € 3000?

Imagine waking up a month from now, with a website that:

turns visitors into paying clients 24/7 (on autopilot)
Felt like a breeze to create, because you didn't have to do it alone
You can confidently edit and update yourself in just a few clicks
Makes you so proud you actually want to share it with everyone
Saves you hours every week by answering FAQs and filtering ideal clients for you

Usually, you'd have to choose between DIY'ing or hiring a web designer to do it all for you

Not anymore! No more paying thousands or watching endless YouTube tutorials. Done-With-You is the sweet spot designed specifically for pet business owners. You no longer have to either do everything alone, or pay thousands. There’s a better way.

🥴

Do It Yourself

Takes forever

High frustration & tech stress

Unprofessional look & feel

Hard to maintain yourself

Sick of it within a year

👌🏻

Done With You

Live in 30 days (or less)

User-friendly

Fully customizable

Future-proof

Professional & polished

Independent

Have me in your back pocket

💸

Done For You

Costs € 3000+

Tons of prep work

Endless feedback rounds

Takes months

Stuck with the design

Pay for edits

That's why I created:

The Force-Free Website System

This system gives you everything you need to launch a website that actually converts. At its core are the easily customizable website templates, strategically designed to turn pet owners into booked clients.

And templates are just the start. Keep scrolling to see everything else inside the system that gets your site not just built, but actually live, converting, and bringing in clients.

(Only 6 pilot spots available)

the core of the system: website templates

Three strategically designed templates, ready to make yours

You don't have to pick right now, as you're getting them all!

All the heavy lifting (from step-by-step tech guidance to strategic, professional layouts and copywriting prompts): already taken care of. You can focus on the fun part: customizing the templates with your colors, fonts and content, without stress or frustration.

Want to rebrand later? You totally can with the extra sets of templates in different styles. Without paying a web designer for a brand new website every few years, because this system ensures you become fully independent and future-proof.

Included pages

These template pages are included:

- Home
- About
- Services
- Single Service
- Opt-in landing (lead magnet)
- Blog
- Blogpost
- Contact
- Error 404
- Instagram links
- Header (navigation bar)
- Footer
- Coming soon/maintenance mode

Included features

These features come with your templates:

- A robust, free CMS (WordPress)
- Made in the premium pagebuilder Elementor
- Drag & drop builder
- Responsive design
- Review sections
- FAQ sections
- Pricing tables
- Contact forms
- Blog
- Add as many pages as needed
- Fully customizable
- No code needed
- Lifetime access to the templates + training
- Support when you get stuck

Multiple designs to choose from

You’re not limited to just one design. Access a growing library of styles to ensure your website truly reflects your unique personality and business.

Built for Conversion

Every layout, button placement, and page structure is strategically built to guide pet parents smoothly from ‘just browsing’ to actually booking you.

Help with every step

From importing the templates to launch: in the included training I’ll guide you through each step and make the process as smooth as possible.

How the templates work:

Building your own site may seem like a lot, but with my system it becomes SO doable. Even if you think you have no tech skills. If you take it step-by-step, it’s really not as hard as you might think it is.

Step 1

Preparations

In the included training I’ll walk you through the preparations needed, like buying the right hosting package and installing WordPress (the easy way). I’ll also explain how to work on your new site while keeping your current site live.

Step 2

Import the template

Once you’ve picked the Template Set you want to work with, it’s time to install Elementor and import the templates in just a few clicks.

Step 3

Make it yours

Swap in your content, photos and brand colors using the user-friendly editor Elementor. Everything is customizable and with my step-by-step trainings and guides, you can totally do this!

Step 4

Launch with pride

Run your quick final checks with my pre-launch checklist, hit publish with zero stress, and welcome your new clients to a website you’re truly proud of.

See how easy Elementor actually works:

My yapping is in Dutch, but I’m reuploading in English soon!

Even with just one flexible template, the possibilities are endless

Worried websites made with the same templates will look like each other? See for yourself! With multiple template styles to choose from, flexible templates, your own branding en photos, you will easily make it your own.

What a beautiful template Simone has created! The video explanations are very clear, allowing you to build your own website step-by-step while watching, listening, and experimenting. That way, the website truly becomes your own. I highly recommend this!

Annemarie Nieuwenhout
kwispelveld.nl

Ever since my new website went live, I’ve been getting significantly more clients through Google. That makes it easy to earn your investment right back. What’s also great is Simone’s support. After years of searching, I finally have a website I’m proud of. So don’t hesitate, just go for it!

Sabine Ros
sabinerosdierfysiotherapie.com

In the end, I was actually sad when it was finished, because building a website this way is just so much fun. I’d do it again in a heartbeat! It’s worth every single penny.

Joyce van Oudheusden
speurhondenschoolachterhoek.nl

I had no idea where to start. Then I heard about Simone’s website templates, and I haven’t regretted it for a single second. You learn to do everything yourself, step by step. Truly ideal!

Romy van Beek
romyvanbeek.nl

I hesitated at first to make the investment, but I’m so glad I did! Every day, I’m still thrilled with my beautiful website. It really feels like my own, and it gets found online every day. Definitely recommended!

Denise
woofmoo-unique.nl

After two very expensive investments, I still didn’t have what I wanted, so I decided to go for the website templates. I was terrified, but I knew Simone wouldn’t leave me stranded if I got stuck. You really only have to customize it to your own taste. Highly recommended!

Jill Kinkelaar
jk-balance.nl

With the accompanying course, it’s honestly super easy. Even for someone like me who isn’t tech-savvy. And if you do need help, Simone is right there for you. I’m extremely happy with my new site!

Anneke Verweij
qi4paws.nl

It’s almost a shame the website is done now; I truly enjoyed working on it! I’m noticing that I get way more inquiries now and people convert into clients much faster.

Michelle Grippeling
kattenhoteltompoes.nl

I used to use Wix, but I kept running into its limitations. Thanks to Simone, I found the perfect website design! The video guides are so clear that even as a total digital novice, I was able to build the website with ease.

Sarah Schaerlaeckens
argosassistancedogs.be

But... Website Templates are just one piece of the puzzle

Getting your site built with the templates is just the first step. The next step is to make sure it actually gets you found and booked. Just hitting publish isn’t gonna cut it.

Most standard, cheap templates don’t help you with that part. That’s why I see so many pet pros struggling:

A template gets bought with the best intentions... but isn't finished due to lack of support and motivation.
You're stuck with a headline saying "Welcome", instead of what pet owners are actually searching for.
When your site is finally live, it isn't getting you clients and you don't know why.
Google isn't picking up your site, so you only get visitors when posting on socials.
The visitors you do get, are bouncing instead of booking.

It’s obvious: something’s missing.

That’s why I didn’t just create templates. I built a complete system to close the gap.

The Force-Free Website System helps you not just get online, but to actually get found and booked

I refuse to leave you hanging and figuring it all out on your own. It’s my mission to help more ethical, force-free professionals thrive so they can help more animals, so I need you to succeed. And that starts with a profitable website.

That’s why you’re getting the Website Templates, plus 8 missing pieces designed to remove every single hurdle between you and a site that brings in clients on autopilot.

Your eight bonuses:

1 Learn how to customize the templates with ease

With my extensive tutorial library, you get bite-sized, practical video and/or text walkthroughs guiding you step-by-step through hosting, setup, and customizing your pages.

Value: € 297

This will help you:

2 Know exactly what to write, on every single page

This Copywriting Guide explains the strategy behind every section, along with the copy prompts you also find in the templates themselves. You can also use the included AI prompts to generate your copy in minutes.

Value: € 197

This will help you:

3 Grow an email list while you sleep

A freebie collects leads before they leave, so you can nurture them into a client later. Includes ready-to-use Canva freebie templates + lead magnet ideas to create yours in minutes.

Value: € 197

This will help you:

4 Skip the stock photo hunt entirely

Browse 100+ (and growing!) high-quality, pre-optimized pet stock photos in the Web-Ready Photo Library. Already formatted to keep your website loading fast and running smoothly.

Value: € 97

This will help you:

5 Get found by the right pet owners on Google

With my SEO checklist, you get straightforward, non-technical steps to set up your website’s basic SEO so search engines can properly index and understand your pages.

Value: € 97

This will help you:

6 Launch without panic

Before you go live, use my handy Pre-Launch Checklist to double-check all technical details, mobile formatting, and links. Believe me, you wouldn’t be the first with broken links when hitting publish!

Value: € 37

This will help you:

7 Get my help and feedback when you get stuck

You’re not doing it alone this time. You’re getting 6 months access to the Community Support group. Ask questions, get feedback on your draft site, and connect with other ethical pet professionals.

Value: € 397

This will help you:

8 Have your site refined and by me before launch

Before you hit publish, I will personally go through and fix (big or small) design errors, check the mobile version and see if everything is working as it should. Visitors will think it’s designed by an agency! Valid for 3 months after purchase to give you that extra boost to launch.

Value: € 497

This will help you:

That's a total value of € 2616

Join the Force-Free Website System

Ready for a website that makes pet owners choose you on autopilot?

Pick the plan that works best for you and start creating a website designed to turn visitors into dream clients, so you can help more animals!

Join the Founding Member Pilot and get 50% off

Because the contents of the system are still being designed and built, I’m offering an exclusive 50% Founding Member discount in exchange for your feedback, a testimonial once your site is live and a little patience, as the system is being filled with the mentioned templates and bonuses.

Founding member perks include: ✓ 50% Off Pilot Pricing ✓ Priority support ✓ Your input is used when designing new templates or even separate sections

Please note: once 6 spots are filled, the price doubles to the regular rate. Access starting September 30th.

Best value

One payment

Only

€ 797 397

(+ VAT)

Most flexible

Pay monthly

3 payments of

€ 277 137

(+ VAT)

I hesitated to outsource the whole thing because I’m not very tech-savvy, but building my site with these templates was super easy to follow.

The Website Grooming Session was so valuable, and I get non-stop compliments on the final result!Ruby Weiss - Trimsalon de Weissneusjes

14 day money back guarantee

Building your new website should feel exciting, not risky. That’s why I want you to step in with 100% confidence.

Explore the step-by-step videos, dive into the conversion-focused templates, and soak up all the community support. If within 14 days you feel this system isn’t giving you everything you need to create a website that turns pet parents into loyal clients:

Just send me a quick email, and I’ll refund 100% of your investment. No hard feelings, no awkward questions asked.

This is for you if:

You want to be in full control of your business, but start with a strong design foundation.
You want a profitable website that attracts pet owners, without hiring an expensive agency.
You like building it yourself, knowing you have community support and a 1-on-1 Website Grooming session to back you up.
You’re willing to put in a bit of time and patience to learn and customize your site.
You work force-free, R+, reward-based, or welfare-focused and want your site to reflect your values.

This is not for you if:

You absolutely dread the idea of building your own site and would rather outsource it (ask me about custom design options!).
Your current website is already fully booked and bringing in all the dream clients you need.
You don't have any time available to work on your website.
You get easily overwhelmed by basic tech and don't want to spend time following the step-by-step process.
You use force, dominance, or physical corrections in your work with animals.
Your site is webshop-based rather than service provider-based.

A little recap

This is what you're getting:

✓ 3 Website Template Sets → 14 premium and strategically designed pages in 3 different styles (more to come at no extra cost)

✓ Tutorial Library → step-by-step guidance, zero guesswork

✓ Copywriting Guide → know exactly what to write

✓ Lead Magnet Kit → grow your list on autopilot

✓ Web-Ready Photo Library → fast, professional photos, ready to use

✓ SEO Checklist → get found by the right pet owners

✓ Pre-Launch Checklist → launch without surprises

✓ 6 Months Community Support → feedback and answers when you need them

✓ Website Grooming Session → my personal final check

Notes on your access starting September 30th

Since this system is still being built, access rolls out in phases.

On September 30th, you’ll get you’ll get the first 3 Template Sets, the first modules of the Tutorial Library (enough to get you started), and Community access, so you can start right away.

The rest of the bonuses and modules get added one by one as I finish them as soon as possible!

This system fills the pieces you were missing to turn your website into one that actually converts, so more animals end up in the right hands.

FAQ

Answers to your questions

What's the deal with this Founding Member Pilot?

Because this system is brand new and currently being built, I’m offering an exclusive 50% discount to the first 6 pet professionals who join. In exchange for this introductory price, I’d love your feedback and a short testimonial once your site is live!

Since this system is still being built, access rolls out in phases.

On September 30th, you’ll get you’ll get the first 3 Template Sets, the first modules of the Tutorial Library (enough to get you started), and Community access, so you can start right away.

The rest of the bonuses and modules get added one by one as I finish them as soon as possible!

When will I get access?

Since this system is still being built, access rolls out in phases.

On September 30th, you’ll get you’ll get the first 3 Template Sets, the first modules of the Tutorial Library (enough to get you started), and Community access, so you can start right away.

The rest of the bonuses and modules get added one by one as I finish them as soon as possible!

What if I get stuck?

You won’t have to figure it out alone! You get 6 months of dedicated support inside our private Q&A community. Plus, you have your 1-on-1 Polish Session included, where I personally review your site before launch to make sure everything looks and works perfectly.

I'm not tech-savvy. What if I feel this is too hard for me?

The templates are specifically built for non-tech-savvy pet business owners, complete with step-by-step video tutorials. But if you jump in and feel it’s genuinely not for you, you’re fully protected by my 14-Day 100% Money-Back Guarantee. No risk, no hard feelings!

And let’s say you’re halfway and you think “I wish someone else would finish it for me”… you can totally email me and we’ll sort things out!

What will it all cost?

To get your site up and running with the Force-Free Website System (now € 397), you’ll need:

Hosting & Domain name: approx. € 5 – € 15/month (I’ll recommend my favorite trusted hosting providers inside the training)
Elementor Pro: Required for full design control and functionality. This costs € 84/year directly through Elementor, or € 67/year with my exclusive 20% discount. No need to buy this beforehand: I’ll explain exactly how to claim your discount inside the training!

WordPress itself is 100% free!

Will this work on platforms like Squarespace, Wix, or Shopify?

No, these templates are built exclusively for WordPress (using Elementor Pro). This combination gives you ultimate freedom, complete ownership, and the absolute best foundation for long-term growth and SEO without monthly platform lock-ins.

Will this work with my hosting provider?

Probably! As long as your hosting supports standard WordPress installations and meet Elementor’s minimum requirements (which 99% of quality hosting providers do), these templates will work seamlessly.

How long will it take me to build my website?

Most students complete their website within 2 to 4 weeks by spending a few hours a week following the tutorials. If you have less time a week, you can take longer and that’s okay. You keep lifetime access to the templates and training materials. Just keep in mind the Polish Session is only valid within the first 3 months, to encourage you to finish that site!

I already have a website. Is this still useful for me?

Absolutely! Having a website isn’t the same as having a website that actually converts visitors into paying clients.

If your current site feels outdated, hard to update, or simply isn’t bringing in consistent client inquiries, this is the perfect reset.

Using WordPress + Elementor ? You can easily import the website templates without having to start completely from scratch.
Using something else? You can still leverage the strategic copy frameworks, reference the website templates, get support in the private Q&A community (note: no tech support for platforms other than Elementor), and your 1-on-1 Polish Session (delivered in written form; no direct edits to your site) to completely optimize and level up your existing site.

How does the Website Grooming session work?

Valid for 3 months: to help you keep the momentum and actually launch your site, your Website Grooming session must be booked within 3 months of your purchase.
6 pages included: the session covers up to 6 pages of your choosing (e.g., Home, About, Services, Contact, Blog overview, and 1 extra page).
Flexible delivery: choose whether you want me to make adjustments directly on your site, or receive a clear email with my suggestions to implement yourself.
What it covers: I’ll review your site for styling consistency and optimization, color and font choices, mobile responsiveness, and tech check.
What it doesn’t cover: heavy redesigns, extremely long pages, proofreading your copy, optimizing your images, fixing problems with 3rd party tools.

Can I use these templates for more than one website?

One purchase licenses you to build one single website for your own business. If you manage multiple pet businesses or want to use the templates for clients, you will need an additional license per site.

Can I add an online shop, booking system or other function?

Absolutely! That’s the beauty of WordPress: your site can grow with your business, and you can add advanced features at any time.

Please note: setting up full e-commerce or complex booking systems requires additional plugins and configuration, which fall outside the scope of this system. Looking for a pro to build this for you? Send me a message, and I’ll happily connect you with the right expert!

Why WordPress instead of easier site builders?

Because I’ve tried and researched them all! While all-in-one platforms seem easy at first, I continuously hit walls with their design limitations, high monthly fees, and restricted features. Which, to me, is super annoying and a dealbreaker.

With closed builders, you’re essentially renting your website. With WordPress, you fully own it. It gives you total design freedom, lower long-term costs, and the ultimate foundation to rank high on Google. Which is why I stand by it 100% for serious pet businesses.

So yes, WordPress has a steeper learning curve at first, but that’s exactly why I created this system: I’ve bypassed all the technical headache for you, so you can skip the steep learning curve and just enjoy the benefits of a professional, custom-feel site!

Is SEO included?

Yes! While SEO really depends on your copy, the templates are designed in a SEO-friendly way. If you use the included copywriting prompts, Google will love your site! Plus, the training includes a guide on how to set up basic SEO (keywords, page titles, and image tags) so pet parents can find you locally.

I’m so happy with my website! It’s exactly what I wanted: a beautiful starting point I could make my own. I really feel like they’re finding my website faster than before. A few have even found me through AI tools. You’ve got yourself one very happy client here!

Xanthe
hondenstem.be

To this day, I’m still incredibly happy with it. I’ve reached multiple clients through my site since. Honestly the best choice I could have made for my business.

Nathalie
jehondgezond.nl

Simone helped me so well. The templates are really easy to work with and look amazing. I get great compliments from visitors and they can find me easily. In short: if you want a website that’s easy to build and looks professional, this is really for you.

Lenneke Molenaar
k9drtherapie.nl

Hi, I'm Simone

160+ ethical pet business websites, three rescue dogs, and one big mission

I help ethical pet professionals get found and booked online, so more pet owners and their pets end up in the right hands.

While I leave the hands-on animal training to pros like you, what I’m good at is tech, design, and building websites that convert.

I know how much you already have on your plate. You’re expected to be a trainer, marketer, copywriter, and web designer all at once.

That’s where I step in. I’ve bypassed all the technical headaches so you can skip the steep learning curve and launch a website that actually works for your business.

Over the past 6 years, I’ve built and launched 160+ websites for force-free pet professionals. I created this system so you can stop stressing over web design, showcase your core values, and get back to the work you love.

If you put animal welfare first and want a website that effortlessly turns pet parents into loyal clients: this is for you.

Here's what happens when your site is built with my system:

Wake up to inquiry emails from pet parents who actively value your force-free, ethical approach (and stop competing on price).
Turn casual site visitors into booked clients with layout structures designed specifically for pet services.
Feel completely confident sharing your website link everywhere, knowing it looks like you spent €3,000+ on a custom design.
Reclaim your free time by letting your website answer frequently asked questions and pre-qualify leads 24/7 on autopilot.

You're not just getting templates

The Force-Free Website System equips you with:

an easy to understand and step-by-step roadmap,

designed to get your site live fast,

and start getting clients on autopilot.

You don’t need another massive course gathering digital dust.

That’s why everything inside this system is streamlined for maximum efficiency. No need to sit behind your laptop for hours on end. Just follow my clear, bite-sized setup videos so you can easily finish your site in a few weekends.

You will get lifetime access to the training video’s, templates and all future updates (like extra templates and layout enhancements), at no extra cost.

30 days from now, you could have a website that turns pet owners into loyal clients

Take the stress out of building a converting website and start reaching the clients who need your help.

14-day 100% money-back guarantee